About.

Transport Alliance Australia is an alliance of individuals and entities with an interest in the Australian commercial passenger transport sector.  

This includes drivers, owners, operators, networks, booking service providers, depots, associations, industry services and suppliers.

We are your voice with State and Federal government entities and other industry stakeholders.

Our objectives for every Australian State and Territory, and Nationally are:
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  • to advocate for the betterment of the Australian personal passenger transport sector​; 
  • to maintain a cohesive network of stakeholders in this sector;
  • ​to consider and deal with all questions and issues involving this sector;
  • promote, support and propose legislative or other measures affecting this sector;
  • campaign to improve driver/owner remuneration levels;
  • protect the rights of drivers, owners, operators, networks and booking service providers in this sector;
  • connect individuals and entities within this sector to create opportunities for these parties;
  • promote ideas and programs to assist in maintaining a high standard for all TAA members.

TAA National Executive Board.

André Baruch

With over 15 years industry experience in operating taxis and hire cars, André has a wide and deep knowledge of the Commercial Passenger Vehicle industry.  Prior to entering this industry André was (and still is) involved in managing family property businesses.
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André is passionate about creating and maintaining a sustainable industry for all participants.

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Toni Peters

Toni has lived and breathed the Taxi and Hire Car industry for over 30 years. She is the Editor of DRIVE A2B magazine which reports monthly on news surrounding the commercial personal passenger transport industry in every Australian State and Territory. 

Toni has seen many changes in the industry and 2020 brings so many more challenges to face – which together as a cohesive network of like-minded people, TAA can face and work through together.

Jacqui Shephard

Connecting people is what Jacqui prides herself in doing well.  Whether it's placing people in employment, connecting them with the right training opportunities, recognising B2B opportunities or on a social level.

Jacqui is driven to facilitate 
positive change in the commercial passenger vehicle sector and believes there’s always a way to do things ethically, respectfully and better than how they have been done before.

Our Story. 

Today’s TAA has its roots in the Victorian Hire Car and Taxi industry.  As pressures were put on the industry by the illegal operations of Uber, and as the Government tried and failed to adequately address these issues, the forerunner of TAA, the VHCA, was reinvigorated by Rod Barton and André Baruch.  

Over the ensuing years TAA has grown to represent hire cars, taxis and every participant in the commercial passenger transportation industry. 

TAA was successful in setting up a political party – Transport Matters Party, and were successful at getting Rod Barton elected as an MP representing the Eastern Metropolitan Region in the Victorian Legislative Council.  

​Today TAA is a cohesive national network advocating for the betterment of the Australian commercial passenger transport sector.